Better Outbound Marketing

Better Outbound Marketing Definition

Outbound marketing refers to any form of marketing activity through which companies make planned and conscious efforts to outwardly communicate, promote and sell their product and service offerings through various media and marketing channels (Kotler et al., 2009).

Better Outbound Marketing Description *

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Strengths, weaknesses and examples of Better Outbound Marketing *

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Better Outbound Marketing references (4 of up to 20) *

• Giri, Y. L. (2008) Human Resource Management: Managing People at Work, Nirali Prakashan, Pune, India.
• Hoffman, D. L. and Fodor, M. (2010) Can You Measure the ROI of Your Social Media Marketing, MIT Sloan Management Review, Vol. 52 (1), pp. 41-49.
• Kotler, P. and Armstrong, G. (2010) Principles of Marketing, Pearson, New Jersey.
• Kotler, P., Keller, K. L., Brady, M., Goodman, M. and Hansen, T. (2009) Marketing Management, Pearson Education, Essex, UK.

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