Better Outbound Marketing


Reach and engage your customers; to grow your business

Technique Overview

Better Outbound Marketing

Better Outbound Marketing Definition

Outbound marketing refers to any form of marketing activity through which companies make planned and conscious efforts to outwardly communicate, promote and sell their product and service offerings through various media and marketing channels (Kotler et al., 2009).

Better Outbound Marketing Description *

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Business Evidence

Better Outbound Marketing Strengths *

Better Outbound Marketing Weaknesses *

Examples of Better Outbound Marketing *

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Business Application

Better Outbound Marketing Implementation *

Success Factors of Better Outbound Marketing *

Measures of Better Outbound Marketing *

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Professional Tools

Better Outbound Marketing Videos *

Better Outbound Marketing Downloads *

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Further Reading

Better Outbound Marketing Web Resources *

Better Outbound Marketing Print Resources *

Better Outbound Marketing References (4 of up to 20) *

  • Giri, Y. L. (2008) Human Resource Management: Managing People at Work, Nirali Prakashan, Pune, India.
  • Hoffman, D. L. and Fodor, M. (2010) Can You Measure the ROI of Your Social Media Marketing, MIT Sloan Management Review, Vol. 52 (1), pp. 41-49.
  • Kotler, P. and Armstrong, G. (2010) Principles of Marketing, Pearson, New Jersey.
  • Kotler, P., Keller, K. L., Brady, M., Goodman, M. and Hansen, T. (2009) Marketing Management, Pearson Education, Essex, UK.

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