Aggregate Demand


Aggregate demand is a fundamental principle of macroeconomics. The concept explains what is meant by the aggregate demand curve and what are its strengths and limitations and provides case evidence of aggregate demand in practice.

Technique Overview

Aggregate Demand

Aggregate Demand Definition

The aggregate demand (AD) curve shows the total quantity of goods and services demanded in the economy by households, companies, government, and customers abroad for any price level. An economy is said to be in equilibrium when in the long-run AD equals its GDP. Together with the aggregated supply (AS) curve it forms the basic macroeconomic model AD-AS for the analysis of short-run effects of several events and policies (Mankiw, 2011).

Aggregate Demand Description *

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Business Evidence

Aggregate Demand Strengths *

Aggregate Demand Weaknesses *

Examples of Aggregate Demand *

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Business Application

Aggregate Demand Implementation *

Success Factors of Aggregate Demand *

Measures of Aggregate Demand *

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Professional Tools

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Further Reading

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Aggregate Demand References (4 of up to 20) *

  • Barro, R.J., 2009. Government Spending Is No Free Lunch. Wall Street Journal, Jan 22.
  • Blanchard, O.J., Quah, D., 1990. The Dynamic Effects of Aggregate Demand and Supply Disturbances. NBER Working Paper No. 2737.
  • Jain, T. R., Khanna, O. P., Grover, M. L., and Jain, D. K. (2007) Macro Economics, VK Publications, New Delhi.
  • Mankiw, N.G., 2011. Principles of Economics. Cengage Learning.

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