The Importance of the Business Case
To many the business case is merely bureaucratic overreach which, when created and approved, is discarded never to be looked at again. However, this couldn’t be further from the truth. Instead, the business case should be seen as vital as it justifies the investment in a project and provides the rationale for why it should be undertaken.
Technique Overview
The Importance of the Business Case Definition
A business case is a detailed proposal that presents the rationale for initiating a project or undertaking a specific task. It serves as a justification, outlining the problem or opportunity it aims to address. It provides compelling reasons and arguments to support the investment in the proposed initiative. To support crucial investment decisions, a persuasive business case will explicitly outline the anticipated advantages. Key stakeholders will consult the business plan you submit to make an informed decision about whether to proceed with a project.
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Business Evidence
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Business Application
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Further Reading
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The Importance of the Business Case references (4 of up to 20) *
- Project Management Institute (PMI), (2018), Pulse of the Profession: Success in Disruptive Times.
- Schmidt, M. (2005) Business Case Essentials: A guide to Structure and Content
- Shtemenko, N. (2021) Strefa PMI nr 32
- O’Quinn, L. (2018) 5 Real-World Successful Project Management Examples
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