Product Life Cycle (PLC)
Concept Overview
Product Life Cycle (PLC) Definition
The Product Life Cycle (PLC) is a generalised model of the sales trend for a product class or category over a period of time, and of related changes in competitive behavior (Buzzel, 1966).
Product Life Cycle (PLC) Description *
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Business Evidence
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Business Application
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Professional Tools
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Further Reading
Product Life Cycle (PLC) Web Resources *
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Product Life Cycle (PLC) References (4 of up to 20) *
- Baker, M. and Hart, S. (1999) Product Strategy and Management, Prentice Hall, Essex, UK.
- Burnes, B. (2009) Managing Change. (5th Ed.) Pearson Education, Essex, UK.
- Buzzel, R. (1966) Competitive Behavior and Product Life Cycles. The 1966 World Congress, Chicago, American Marketing Association.
- Day, S. (1981) The Product Life Cycle: Analysis and Application Issues. Journal of Marketing, Vol. 45, pp. 60-67.
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