SWOT Analysis Definition
SWOT is a technique for analysing the internal and external environments of an organisation through the identification and assessment of its strengths, weaknesses, opportunities, and threats (SWOT). SWOT analysis entails a distillation of the findings of an internal and external audit that draws attention, from a strategic perspective, to the critical organisational strengths and weaknesses and the opportunities and threats facing the organisation (Kotler and Armstrong, 2011).
SWOT Analysis Description *
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SWOT Analysis Strengths *
SWOT Analysis Weaknesses *
Examples of SWOT Analysis *
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SWOT Analysis Implementation *
Success Factors of SWOT Analysis *
Measures of SWOT Analysis *
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SWOT Analysis Videos *
SWOT Analysis Downloads *
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SWOT Analysis Web Resources *
SWOT Analysis Print Resources *
SWOT Analysis References (4 of up to 20) *
- Brassington, F. and Pettitt, S. (2006), Principles of Marketing, 4th edition, Financial Times/Prentice Hall, UK.
- Chase, R.B., and Aquilano, N.J. (2004) Operations Management for Competitive Advantage, 10th Edition, Irwin Professional Publishing.
- Dyson, R.G. (2004) Strategic Development and SWOT Analysis at the University of Warwick, European Journal of Operational Research, Vol. 152 (3), pp. 631-640.
- Ferrell, O. C. and Hartline, M. D. (2011) Marketing Strategy, Cengage, Mason, OH.
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