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SWOT Analysis

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Concept Overview

Definition *

SWOT is a technique for analysing the internal and external environments of an organisation through the identification and assessment of its strengths, weaknesses, opportunities, and threats (SWOT). SWOT analysis entails a distillation of the findings of an internal and external audit that draws attention, from a strategic perspective, to the critical organisational strengths and weaknesses and the opportunities and threats facing the organisation (Kotler and Armstrong, 2011).

* Please note this is a 'in production' concept and as such this definition is not ready to be referenced

Business Evidence

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Business Application

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Professional Tools

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Further Reading

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