Strategic Planning
This concept reviews the process of strategic planning and shows how companies can implement strategies to enhance company and product competitiveness. It also offers a summary of the benefits of the process and examples of its application.
Technique Overview
Strategic Planning Definition
Strategic planning is a disciplined effort to produce fundamental decisions and actions aimed at shaping the nature and direction of an organisation’s activities (Bryson, 1988; Rudd et al., 2008).
Strategic Planning Description *
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Business Evidence
Strengths, weaknesses and examples of Strategic Planning *
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Business Application
Implementation, success factors and measures of Strategic Planning *
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Professional Tools
Strategic Planning videos and downloads *
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Further Reading
Strategic Planning web and print resources *
Strategic Planning references (4 of up to 20) *
- Bryson, J. (1988) Strategic Planning for Public and Non-profit Organisations. Jossey-Bass, San Francisco.
- Drummond, G., Ensor, J. and Ashford, R. (2008) Strategic Marketing: Planning and Control. Butterworth-Heinemann, Oxford, UK.
- Dwyer, R. (1997) Strategic Planning: The Concept. Department of Indian Affairs, India.
- FCAR (2001) Best Practices: Strategic Planning, Foundation for Community Association Research, US.
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