PESTEL Analysis
As a company looks to leverage its capabilities and expand, it is imperative that it considers a PESTEL analysis to accompany the SWOT analysis. This concept explains the fundamentals of the techniques and explores its strengths and weaknesses.
Technique Overview
PESTEL Analysis Definition
The PESTEL framework is an analytical tool used to identify key drivers of change in the strategic environment. PESTEL analysis includes Political, Economic, Social, Technological, Legal, and Environmental factors, but other variants include PEST, PESTLIED (including International and Demographic factors), STEEPLE (including Ethical factors), and STEEPLED (including Education and Demographic factors) (Johnson et al., 2008).
PESTEL Analysis Description *
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Business Evidence
Strengths, weaknesses and examples of PESTEL Analysis *
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Business Application
Implementation, success factors and measures of PESTEL Analysis *
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Professional Tools
PESTEL Analysis videos and downloads *
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Further Reading
PESTEL Analysis web and print resources *
PESTEL Analysis references (4 of up to 20) *
- Abdi, M.R. and Sharma, S. 2007, Strategic/tactical Information Management of Flight Operations in Abnormal Conditions Through Network Control Centre, International Journal of Information Management, Vol. 27, No. 2, 119- 138.
- Fahey, L. and Randall, M. R. (2000) Portable MBA in Strategy, 2nd ed, Wiley and Sons, New York.
- Chartered Management Institute (2005) Carrying Out a PEST Analysis. Available at: www.thefreelibrary.com/Carrying+out+a+PEST+analysis-a0141751272
- Gandz, J., Smith, M., Wali, A., and Conklin, D. W. (1997) Proctor and Gamble in Eastern Europe, Harvard Business School.
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