Strategy Map
The concept explains how organisations can use strategy maps as an essential tool in their strategy and planning activities. It describes how organisations have successfully used strategy maps to achieve strategic alignment and identifies the steps required to apply the concept in practice.
Technique Overview
Strategy Map Definition
A strategy map is a visual representation of the components of an organisation’s strategy and the relationships between a company’s financial, customer, internal process and learning and growth perspectives (as described on the balanced scorecard) (Kaplan & Norton, 2004b).
Strategy Map Description *
* The full technique overview will be available soon. Contact us to register your interest in our business management platform, and learn all about Strategy Map.
Business Evidence
Strengths, weaknesses and examples of Strategy Map *
* The business evidence section is for premium members only. Please contact us about accessing the Business Evidence.
Business Application
Implementation, success factors and measures of Strategy Map *
* The business application section is for premium members only. Please contact us about accessing the Business application.
Professional Tools
Strategy Map videos and downloads *
* The professional tools section is for premium members only. Please contact us about accessing the professional tools.
Further Reading
Strategy Map web and print resources *
Strategy Map references (4 of up to 20) *
- Armitage, H. M. and Scholey, C. (2006) Using Strategy Maps to Drive Performance, The Society of Management Accountants of Canada (CMA-Canada), the American Institute of Certified Public Accountants (AICPA) and The Chartered Institute of Management Accountants (CIMA), Canada, US and UK.
- Kaplan, R. and Norton, D. (1992) The Balanced Scorecard - Measures that Drive Performance, Harvard Business Review, Jan-Feb, 1992.
- Kaplan, R. S. (2004) Five Questions About Strategy Maps, Harvard Management Update, Vol. 9 (11), p. 3.
- Kaplan,D. (2009). Conceptual Foundations of the Balanced Scorecard. Handbooks of Management Accounting Research, Volume 3, 2009, Pages 1253-1269
* The further reading section is for premium members only. Please contact us about accessing the further reading.
Learn more about KnowledgeBrief Manage and how you can equip yourself with the knowledge to succeed on Strategy Map and hundreds of other essential business management techniques