Strategic Intent


The concept explains how organisations can leverage strategic intent - energy and resources - to achieve a unified organisational goal. It describes how many leading organisations have achieved success using this philosophy and outlines the steps required to implement it effectively.

Technique Overview

Strategic Intent

Strategic Intent Definition

The strategic intent of an organisation describes how the firm’s energy and resources are channelled into a focused and unified overall goal (Daft et al., 2010; Hamel & Prahalad, 1989). It is the strategic direction and destiny to be pursued by the company (Landrum, 2008).

Strategic Intent Description *

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Business Evidence

Strengths, weaknesses and examples of Strategic Intent *

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Business Application

Implementation, success factors and measures of Strategic Intent *

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Professional Tools

Strategic Intent videos and downloads *

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Further Reading

Strategic Intent web and print resources *

Strategic Intent references (4 of up to 20) *

  • Burnes, B. (2009) Managing Change (5th Ed.), Pearson Education, Essex, UK.
  • Daft, R. L., Murphy, J. and Willmott, H. (2010) Organization Theory and Design, Cengage Learning, Mason, OH.
  • Hamel, G. and Prahalad, C. K. (1989) Strategic Intent, Harvard Business Review, May-June, pp. 63-75.
  • Ibis Associates (2010) Competitive Analysis, [Online], available at: http://www.ibisassoc.co.uk/competitive-analysis.htm.

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