Strategic Groups


The concept discusses the notion of strategic groups. It explores their role in organisations and suggests some success factors and implementation steps.

Technique Overview

Strategic Groups Definition

A strategic group is a set of companies emphasising similar strategic dimensions to use a similar strategy. The competition between businesses within a strategic group is greater than the competition between a member of a strategic group and companies outside that group (Hitt et al., 2009: 55).

Strategic Groups Description *

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Business Evidence

Strengths, weaknesses and examples of Strategic Groups *

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Business Application

Implementation, success factors and measures of Strategic Groups *

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Professional Tools

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Further Reading

Strategic Groups web and print resources *

Strategic Groups references (4 of up to 20) *

  • Barney, J.B. and Hoskisson, R.E. (1990) Strategic Groups: Untested Assertions and Research Proposals. Managerial and Decision Economics, Vol. 11, pp. 187-98.
  • Grant, R.M. (2005) Contemporary Strategy Analysis. Blackwell Publishing, Oxford, UK.
  • Grant, R.M. (2008) Contemporary Strategy Analysis. Blackwell Publishing, Oxford.
  • Harrison, J.S. and John, C.H. (2010) Foundations in Strategic Management. Cengage Learning, Mason, OH.

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