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Strategic Alignment

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Concept Overview

Definition *

Strategic alignment is the strength of the links “between an organisation’s overall goals and the goals of each of the units that contribute to the success of those overall goals” (Andolsen, 2007, p. 35). The concept is closely related to strategic fit, which exists when the network of internal performance drivers is consistent and aligned with the firm’s desired customer and financial outcomes (Kaplan & Norton, 2006: 261).

* Please note this is a 'in production' concept and as such this definition is not ready to be referenced

Business Evidence

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Business Application

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Professional Tools

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Further Reading

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