SMART Targets
Goals and targeted plans without well-formulated goals lack rationale, strategies lack relevance, actions lack direction, projects lack accountability, and organisations lack purpose (Bratton, et al, 2007). Smart Goal Targets need to be properly constructed to serve as credible and usable benchmarks by which results can be monitored and evaluated.
Technique Overview
SMART Targets Definition
SMART stands for Specific, Measurable, Achievable, Relevant, and Time-bound. SMART targets are a framework for setting goals that are clear, focused, and achievable. A practice shared by successful programmes and organisations across every sector of human endeavour; and writing clear and well-structured statements to express objectives in a specific, measurable and achievable format is important (Day & Tosey, 2011). The SMART model was originally outlined by George T. Doran in 1981 as the five essential criteria that the statement of every meaningful and effective objective should fulfil.
SMART Targets Description *
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Business Evidence
Strengths, weaknesses and examples of SMART Targets *
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Business Application
Implementation, success factors and measures of SMART Targets *
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Professional Tools
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Further Reading
SMART Targets web and print resources *
SMART Targets references (4 of up to 20) *
- Bratton J, Callinan M, Forshaw C, Sawchuk P (2007) Work and Organizational Behaviour: Understanding the Workplace. Palgrave Macmillan, Basingstroke.
- Locke EA, Latham GP (2013) Goal-setting theory, 1990. In Locke EA, Latham GP (Eds) New Developments in Goal Setting and Task Performance. Routledge, New York NY.
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