Mass Production

Definition *

Mass production is a process to produce the greatest quantity of items while using the fewest resources (such as labour and/or time); it is build upon the combination of single-purpose machines and low-skilled labour to produce a large amounts of standardised goods for mass consumption, to an extensive market, at low prices (Sabel and Zeitlin, 1985; Poni, 1997).

* Please note this is a 'in production' concept and as such this definition is not ready to be referenced

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