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Franchising

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Concept Overview

Definition *

Franchising is a system of distribution where one party (the franchisor) grants a second party (the franchisee) the right to distribute products or perform services, and to operate a business in accordance with an established marketing system (Hall & Dixon, 1988). It has also been defined as ‘incomplete licensing’ (Albaum & Mendelsohn, 2002) and ‘a right to sell, rather than to produce’ (Paliwoda & Thomas, 1998).

* Please note this is a 'in production' concept and as such this definition is not ready to be referenced

Business Evidence

Franchising business evidence is in the process of being written by our faculty. If you want to encourage pushing up the priority of Franchising, then please comment below, and use the share buttons on the left. The more, comments and shares the more we push the creation of Franchising forward.

Business Application

Franchising business application is in the process of being written by our faculty. If you want to encourage pushing up the priority of Franchising, then please comment below, and use the share buttons on the left. The more, comments and shares the more we push the creation of Franchising forward.

Professional Tools

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Further Reading

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