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Diversification

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Concept Overview

Definition *

Diversification is the means of reaching new markets through new or more varied products (Ansoff, 1957). It is a means of spreading the base of a business and the extent to which firms are active simultaneously in several different businesses (Booz et al., 1985; Ramanujam & Varadarajan, 1989).

* Please note this is a 'in production' concept and as such this definition is not ready to be referenced

Business Evidence

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Business Application

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Professional Tools

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Further Reading

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