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Co-creation

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Concept Overview

Definition *

Co-creation, unlike traditional company-driven concepts of marketing, is about the joint creation of value by the company and other stakeholders, and in particular consumers who work with the company to co-construct the service experience to suit his or her preferences (Prahalad & Ramaswamy, 2004a).

* Please note this is a 'in production' concept and as such this definition is not ready to be referenced

Business Evidence

Co-creation business evidence is in the process of being written by our faculty. If you want to encourage pushing up the priority of Co-creation, then please comment below, and use the share buttons on the left. The more, comments and shares the more we push the creation of Co-creation forward.

Business Application

Co-creation business application is in the process of being written by our faculty. If you want to encourage pushing up the priority of Co-creation, then please comment below, and use the share buttons on the left. The more, comments and shares the more we push the creation of Co-creation forward.

Professional Tools

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Further Reading

Co-creation further reading is in the process of being found by our faculty. If you want to encourage pushing up the priority of Co-creation, then please comment below, and use the share buttons on the left. The more, comments and shares the more we push the creation of Co-creation forward.



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