Brainstorming is a technique by which a group attempts to find a solution(s) to a specific problem by amassing ideas spontaneously (Osborn, 1953). It is a highly effective technique for maximising group creative potential, not only to generate ideas but also to determine which ideas are most likely to succeed in a specific area of interest (Baumgartner, 2007).
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Brainstorming References (4 of up to 20) *
- Baumgartner, J. (2007) The Complete Guide to Managing Traditional Brainstorming Events. Bwiti, Belgium.
- Coyne, K.P. and Coyne, S.T. (2011) Brainsteering: A Better Approach to Breakthrough Ideas. Harper Business, New York.
- Dennis, A., Valacich, J., Carte, T., Garfiled, M., Haley, B. and Aronson, J. (1997) The Effectiveness of Multiple Dialogue in Electronic Brainstorming. Information Systems Research, Vol. 8(2), pp. 203–211.
- Hackman, J.R. and Morris, C.G. (1978) Group Process and Group Effectiveness: A Reappraisal. In L. Berkowitz (Ed.), Group Processes, Academic Press, New York, pp. 57– 66.
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