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CMI Study Unit

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Developing a marketing strategy

This unit will enable you to formulate an effective marketing plan and identify how your current organisation's plan is delivering against its strategic objectives

Strategy drives the marketing plan, and the marketing delivers the strategic objectives.

Study Unit Code: 7008V1

Study Unit Group: B

Study Unit Credits: 6


Maximum flexibility: Study online, with full Tutor support as and when you need it.


Assignment Summary

Explain how the strategy of an organisation affects the marketing plan, and how an effective marketing plan supports the achievement of strategic objectives. You should cover how to construct a marketing plan including the component parts, how to identify the relative importance of the components and how to mitigate risks. You should explain approaches for both gaining agreement for the plan and how to evaluate its effectiveness.

Upon completion of this CMI unit you will be able to:




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