Developing a marketing strategy
This unit will enable you to formulate an effective marketing plan and identify how your current organisation's plan is delivering against its strategic objectives
Strategy drives the marketing plan, and the marketing delivers the strategic objectives.
Study Unit Code: 7008V1
Study Unit Group: B
Study Unit Credits: 6
Maximum flexibility: Study online, with full Tutor support as and when you need it.
Explain how the strategy of an organisation affects the marketing plan, and how an effective marketing plan supports the achievement of strategic objectives. You should cover how to construct a marketing plan including the component parts, how to identify the relative importance of the components and how to mitigate risks. You should explain approaches for both gaining agreement for the plan and how to evaluate its effectiveness.
Upon completion of this CMI unit you will be able to:
All of the below are techniques related to the Study Unit and can be read, applied and referenced in completion of the Study Unit.Better Outbound Marketing Brand Loyalty Brand Management Branding Business Cycle Comparative Advertising Concentrated Marketing Consumer Behaviour Core Competencies Corporate/Organisational Culture Cost-to-Serve Model Cross-Selling Customer Profiling Database Marketing Digital Marketing Direct Marketing Econometric Forecasting Model e-Marketing Five Forces Analysis / Framework Guerrilla Marketing Income Elasticity of Demand Lifetime Customer Value Analysis Market Penetration Market Positioning Market Segmentation Marketing Mix Marketing Management Marketing Strategies Matrix Management Niche vs. Mass Marketing Pricing Models Product Life Cycle Relationship Marketing Sales Process and Sales Cycle Sales and Marketing Alignment SWOT Analysis Targeted Marketing Organisation Theory Strategic Contingency Sales Techniques
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