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CMI Study Unit

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Conducting a marketing plan

Studying this unit will help you to understand more about what comprises successful marketing and how it should be planned and carried out.

Being able to understand the role of marketing, the organisation’s current market position and planning for widening markets is a key skill for all managers and leaders

Study Unit Code: 5008V1

Study Unit Group: C

Study Unit Credits: 5

Maximum flexibility: Study online, with full Tutor support as and when you need it.

Assignment Summary

Identify and explain your organisation's current market sector and positioning. Explain whether this is appropriate and how this fits with the objectives of the firm. Construct a marketing plan that supports the current market position and future direction.

Upon completion of this CMI unit you will be able to:

  • Understand the role of marketing in achievement of organisational objectives
  • Understand the organisations current markets and/or sectors within which it operates
  • Be able to develop a marketing plan that contributes towards achieving organisational objectives

  • Course Materials

    All of the below are techniques related to the Study Unit and can be read, applied and referenced in completion of the Study Unit.

    Corporate/Organisational Culture Strategic Positioning Customer-driven Strategy Marketing Management Social Media Management Customer Relationship Management Technology Consumer Behaviour Employee Engagement Customer Satisfaction Demand Curve Market Positioning Boston Consulting Group Matrix Monopolistic Competition Competitive Advantage PESTEL Analysis Human Capital New Product Development SWOT Analysis Cross-Elasticity of Demand Marketing Strategies Co-creation Improving Product Differentiation Digital Marketing Direct Marketing e-Marketing Relationship Marketing Targeted Marketing Social Media Marketing Diversification Marketing Mix Monopoly Monopsony Oligopoly Marketing Research Organisation Theory Multi-Channel Distribution Systems

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