New Product Development
Technique Overview
New Product Development Definition
New product development consists of the activities of the firm that lead to a stream of new or changed product market offerings over time. This includes the generation of opportunities, their selection and transformation into manufactured products and services offered to customers, and the institutionalisation of improvements in the new product development activities themselves (Loch & Kavadias, 2008).
New Product Development Description *
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Business Evidence
Strengths, weaknesses and examples of New Product Development *
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Business Application
Implementation, success factors and measures of New Product Development *
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Professional Tools
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Further Reading
New Product Development web and print resources *
New Product Development references (4 of up to 20) *
- Agarwal, B. B. and Tayal, S. P. (2007) Software Engineering, LAXMI Publications, New Delhi.
- Baskerville, R. and Pries-Heje, J. (2004) Short Cycle Time Systems Development, Information Systems Journal, Vol. 14 pp. 237-64.
- Choi, S. H. and Chan, A. M. M. (2004) A Virtual Prototyping System for Rapid Product Development, Computer-Aided Design, Vol. 36 pp. 401-12.
- Drummond, G., Ensor, J. and Ashford, R. (2008) Strategic Marketing: Planning and Control, Butterworth-Heinemann, Oxford, UK.
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