Marketing Services Procurement
Procuring marketing services is often frustrating and complicated for both marketers and buyers. The concept looks at the benefits that collaborative buying can help to achieve and explores the implications and drawbacks of the process.
Technique Overview
Marketing Services Procurement Definition
Marketing services procurement refers to activities directly involved in purchasing and sourcing business services that enable a company to promote itself, and its products and services in the market (as opposed to procurement of classical goods, e.g. components, raw materials) (Bals and Hartmann, 2008).
Marketing Services Procurement Description *
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Business Evidence
Strengths, weaknesses and examples of Marketing Services Procurement *
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Business Application
Implementation, success factors and measures of Marketing Services Procurement *
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Professional Tools
Marketing Services Procurement videos and downloads *
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Further Reading
Marketing Services Procurement web and print resources *
Marketing Services Procurement references (4 of up to 20) *
- Aberdeen Group (2007) Marketing Materials and Services Spend. August.
- Bals, L. (2008) Sourcing of Services: International Aspects and Complex Categories. Gabler Verlag.
- Bals, L. and Hartmann, E. (2008) Sourcing of Services. Nova Science Publishers: New York.
- Bals, L., Hartmann, E. and Ritter, T. (2009) Barriers of purchasing departments' involvement in marketing service procurement. Industrial Marketing Management, Vol.38(8), pp.892-902.
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