Learn About Competitive Intelligence (CI) "In order to create and maintain a market advantage, firms must monitor a vast array of elements about competitor activities, embracing all aspects of the business (Wright et al., 2009: 941)."

Competitive Intelligence (CI)

Concept Overview

Competitive Intelligence (CI) Definition

Competitive Intelligence (CI) is the process by which organisations gather information on competitors and the competitive environment, ideally using this in their decision-making and planning processes with the goal of adjusting activities to improve performance (Wright et al., 2009: 942).

Competitive Intelligence (CI) Description *

* The full concept overview of Competitive Intelligence (CI) is for members only. Please log in or subscribe to view the full concept.

Business Evidence

Competitive Intelligence (CI) Strengths *

Competitive Intelligence (CI) Weaknesses *

Examples of Competitive Intelligence (CI) *

* The Competitive Intelligence (CI) Business evidence section is for members only. Please log in or subscribe to view the Business Evidence of Competitive Intelligence (CI).

Business Application

Competitive Intelligence (CI) Implementation *

Success Factors of Competitive Intelligence (CI) *

Measures of Competitive Intelligence (CI) *

* The Competitive Intelligence (CI) Business application section is for members only. Please log in or subscribe to view the Business application of Competitive Intelligence (CI).

Professional Tools

Competitive Intelligence (CI) Videos *

Competitive Intelligence (CI) Downloads *

* The Competitive Intelligence (CI) Professional tools section is for members only. Please log in or subscribe to view the professional tools of Competitive Intelligence (CI).

Further Reading

Competitive Intelligence (CI) Web Resources *

Competitive Intelligence (CI) Print Resources *

Competitive Intelligence (CI) References (4 of up to 20) *

  • Babbar, S. and Rai, A. (1993) Competitive Intelligence for International Business. Long Range Planning, Vol. 26(3), pp. 103-113.
  • Business Week (2001) In a Recession, Competitive Intelligence Can Pay Off Big. [Online] Available at: http://www.businessweek.com/magazine/content/01_48/b3759083.htm.
  • Calof, J.L. and Wright, S. (2008) Competitive Intelligence: A Practitioner, Academic and Inter-disciplinary Perspective. European Journal of Marketing, Vol. 42(7/8), pp. 717-730.
  • Daft, R.L., Murphy, J. and Willmott, H. (2010) Organization Theory and Design. Cengage Learning EMEA, Hampshire, UK.

* The Competitive Intelligence (CI) further reading section is for members only. Please log in or subscribe to view the further reading of Competitive Intelligence (CI).

What's different about KnowledgeBrief

Get the knowledge that you need on Competitive Intelligence (CI), get it quickly.
From Competitive Intelligence (CI) definition, description to lifecycle and value focus. Find out strengths and weaknesses with Competitive Intelligence (CI) examples and case evidence. Need more than just an overview of Competitive Intelligence (CI)? KnowledgeBrief have approved resources on the internet and in print on top of the list of up to 15 references used to write our concept overview.

Read overviews of management techniques in a user friendly format

In a world of information overload, KnowledgeBrief brings simplicity to subject area knowledge. We scour the empirical research and provide a concise and consistent overview in unique formats. Whether you are in management, are a student, or just want to improve your understanding of business, start here.