Learn About BCG (Boston Consulting Group) Matrix "The BCG matrix is arguably one of the most famous strategic tools ever developed (Burnes, 2009)."

BCG (Boston Consulting Group) Matrix

Concept Overview

BCG (Boston Consulting Group) Matrix Definition

The Boston Consulting Group (BCG) Matrix is a tool used to assess the organisation’s market position relative to its competitors in terms of its product/service range (Lynch, 2006; Mikkola, 2001).

BCG (Boston Consulting Group) Matrix Description *

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Business Evidence

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Business Application

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Professional Tools

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Further Reading

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BCG (Boston Consulting Group) Matrix References (4 of up to 20) *

  • BCG (2007) Measuring Innovation 2007: A BCG Senior Management Survey. [Online] Available at: www.bcg.com/documents/file15066.pdf [Accessed: 23 January 2012].
  • Burnes, B. (2009) Managing Change. (5th Ed.) Pearson Education, Essex, UK.
  • CNNMoney (2006) Apple’s Remarkable Comeback Story. [Online] Available at: money.cnn.com/2006/03/29/technology/apple_anniversary/index.htm [Accessed: 23 January 2012].
  • Daft, R.L. (2010) Management. Cengage Learning, Mason, OH.

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