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Diversification

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Diversification Definition

The most well known definition is Ansoff's (1957): Diversification is the means of reaching new markets through new products. Subsequently, Ansoff's Matrix has become one of the most well known frameworks for deciding upon strategies for growth. Booz, Allen and Hamilton (1985) defined diversification as ‘a means of spreading the base of a business’ and Ramanujam and Varadarajan (1989) define diversity as ‘the extent to which firms are simultaneously active in many different businesses’.

Diversification Description

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Diversification Examples

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Diversification Implementation

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Diversification Strengths

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Diversification Weaknesses

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Diversification Value Focus

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Diversification Life Cycle

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Diversification Sector Focus

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Diversification Web resources

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Diversification References

  • Ansoff H., Igor (1957) Strategies for Diversification, Harvard Business Review, Vol. 35 (5), pp. 113-140.
  • Booz-Allen and Hamilton (1985) A survey of European chief executives. New York.
  • Breitsein, J. (2006) The Case for Diversity, Pharmaceutical Executive, Vol .26 (11), p. 138.
  • Ellis, J. and Williams, D. (1995) International Business Stratgey, Pitman Publishing.

There are up to fifteen original source references used to write the overview of Diversification. Please log in or subscribe to view the original source material our researchers used to write about this concept.

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Get the knowledge that you need on Diversification, get it quickly. From Diversification definition, description to lifecycle and value focus. Find out strengths and weaknesses with Diversification examples and case evidence. Need more than just an overview of Diversification? KnowledgeBrief have approved resources on the internet and in print on top of the list of up to 15 references used to write our concept overview

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